Avery

Avery Dennison Office Products UK, based in Maidenhead, manufactures, markets and distributes Avery-brand products through office products superstores, commercial office products dealers and wholesalers, mass market retailers and computer stores and resellers.

The speciality PC media supplies category markets Avery-brand laser and inkjet labels, labelling software, card and paper products as well as traditional labels. These products are manufactured, sold and distributed throughout North America and Europe and in a growing number of markets in Asia Pacific and Latin America.

Templates for these supplies are embedded in all of the most popular software packages worldwide, making it easy and convenient to use Avery products without the need to purchase separate software.

The Filing and Presentation product portfolio – also based in Maidenhead – was created from the former company – Guidex – which had a successful history dating back to 1921. Under the Avery brand name, Avery Dennison has developed the existing range as well as created new ranges and is now a market leading manufacturer of manila, pressboard and polypropylene filing, storage and organisation products.

Avery also expanded into the Presentation products market through the introduction of innovative and unique products such as Display Books and specialised pockets from Europe.

Office Accessories, formerly Myers, is the market leader in the plastic moulded desktop accessory sector. As the leading producer in the market, the adoption of the Avery brand has consolidated its position and continued to build it further.

The division also manufactures office key security systems and a range of market leading guillotines and trimmers.

Located in the West Midlands, the division has been in existence since 1854, although not under the Myers name until 1914. Established by Myers Myers the company has passed down the family through five generations, until being acquired by the Avery Dennison Corporation in the 1980’s.

HISTORY
Avery was founded in 1935 by R Stanton Avery the inventor- and original patent holder – of the self-adhesive label. Today the Avery Dennison Corporation is a global enterprise with a turnover of $3.8 billion and over 17,400 employees covering 200 manufacturing and sales facilities, which produce and sell Avery Dennison products in 89 countries around the world.

The Avery Dennison UK business was started in 1963 and created the Avery brand which today is the brand leader in the business machine self-adhesive label market. Avery employs a highly efficient system of manufacturing, accredited with BS 5750, which goes hand in hand with the company’s commitment to provide next day service to the customer.

The growth in the use of the laser printer, as well as more recently the inkjet printer, has accelerated the growth of the Avery brand of products. The company recognised that most laser printer users were unhappy with the availability of popular software to print labels neatly, efficiently and accurately. Avery tackled this problem by developing specific label printing software Avery LabelPro, and more recently Avery DesignProT 2000.

The company has also formed strategic alliances with some of the world’s largest software houses to ensure Avery Label templates are present in the best known packages including, Microsoft, Corel, Lotus, and Claris. In addition, Avery developed labels and card products dedicated to different printer technology to ensure the best quality output, and work closely with OEM’s such as Canon and Hewlett Packard to ensure no printer jams.

More recently, Avery has addressed the needs of the inkjet printer – in particular the colour inkjet user – with the launch of a new inkjet range of printable supplies. This new range both compliments and expands the company’s extensive label portfolio maintaining a market leading position in the provision of speciality labels.

Over recent years Avery has introduced a range of industry leading innovations such as the Avery Consumer Centre, a free phone advice line, the first of its kind in the office products industry. In addition a host of new products have been developed across its Office Label, Office Accessories and Filing and Presentation businesses.

These include a range of premium products including Photo Quality Colour Laser Labels, the highly innovative Creative Printer Supplies Range targeting the domestic market, the new Desk Top Range of desk accessories and a number of unique filing products.

PRODUCT PORTFOLIO
Avery has an extensive product portfolio designed to meet the requirements of the home and office. By meeting the needs of both the consumer and the trade the company has become market leader in a number of sectors, a position it intends to develop further with continued emphasis on quality and service.