Exclusive Distribution with DED

21st March 2011. DED Limited, a leader in the design, manufacture and distribution of PoS (Point of Sale) equipment, plastic card printers and specialist (kiosk, panel, portable & industrial) printers, has been awarded exclusive distribution rights for the ExchangeIt CardExchange product line in the United Kingdom. The relationship will help enhance sales, support, and distribution for ExchangeIt’s card production software, CardExchange. The arrangement also makes DED Limited a Certified Solutions Provider for the CardExchange product which is only achieved by the highest level of standards. ExchangeIt’s software provides a superior card production solution that enables users to meet the demands of today’s market while maintaining enough adaptability for the future. CardExchange Edition software is used worldwide and is well known for its adaptability. CardExchange is powerful, yet a cost-effective card production solution that allows government agencies, universities, corporations, and small businesses to issue high-quality, secure credentials. In addition, CardExchange recent growth in the use of the Small Business Server (SBS) Edition brings a whole new level to card production applications. CardExchange SBS Edition allows administrators the power to manage all clients, card templates, and database connections from a central location. In addition, the ability to grow with customer needs as technology evolves means CardExchange can continue to adapt to the application environment and provide superior performance. “It was a natural choice to have DED Limited as exclusive distributor for the United Kingdom, not only because of their proven ability to meet customer needs, but because of their unsurpassed capacity to adapt to market demands” said Marcel Oosterhof, President, ExchangeIt. “A lot people forget how complex card printing solutions can be. It is important for a product that can supply that level of complexity has a team that is able to identify how and when to use the right products based on what the customer needs truly are. The DED Limited team, lead by Elliot Davis, has demonstrated the continuous ability to not only meet, but exceed, expectations by providing a sales and support team that is not only aware of latest technology, but also capable to understand the unique needs of their customers. This is something that is a key factor for ExchangeIt in consideration of partner relationships.” The new distribution partnership will position DED Limited to move CardExchange® further into the marketplace, while providing DED Limited resellers the ability to have not only competitive boxed solution, but the opportunity to create customized solutions for customers in need of advanced, secure card production. This brings resellers the ability to enter into custom application opportunities that are currently in demand in the market today. “CardExchange has proven itself to be a very reliable and capable product, be it for a small user with just one printer who wants to print some mono badges, to a multi user application with encoding, photo capture and multiple database.” said Elliot Davis, Sales Manager, DED Limited. “Whatever the application, there is a CardExchange product to suit it. The software is very easy to setup thanks to the wizards, and users find it very intuitive. In no time they can be taking photos and printing cards with ease.” “We look for suppliers who work well with us, who support us and that we can rely on and trust,” said Elliot. “To date the relationship has proven to be a great one with reliable products and excellent support from the ExchangeIT team. Equally as important, it’s an enjoyable relationship too.”