Sodexo wins sandwich ‘oscars’

Sodexo picked up the Workplace Sandwich Provider of the Year 2013 title for its ‘Delifresh’ brand, served to customers across its healthcare, education, defence, prestige and corporate services clients. Delifresh was relaunched in August 2011 with a focus on consumer purchasing behavior and generating fresh ideas for sandwiches, paninis, subs, wraps and salads, and developing excellent point of sale material. The brand introduced the mouth watering Levi Roots Reggae Reggae Sauce sandwich, as well as endorsed products from Celebrity MasterChef winner and Sodexo ambassador Matt Dawson. In 2012, Delifresh went on to experience a 28 per cent sales growth over the previous year. Sodexo was short-listed in another two of the 15 categories – Innovation and Marketing – at the central London event. Terry Caldicott, Sodexo senior category manager, who collected the award, said: “We’ve worked hard to give Delifresh a well-researched, consumer focus to deliver new, inspiring sandwich ideas to all of our customers. We developed the range to meet the needs of all the people we serve and worked with Levi Roots and Matt Dawson to introduce endorsed innovative products. “We assisted our on-site teams with their point of sale promotions and marketing materials, which really helped to encourage them to attract and keep customers.” Simon Crichton, Sodexo marketing director, said: “This award is welcome recognition for the fantastic achievement and innovation shown by the Delifresh team within this important and fast-moving category.”