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In a market that is increasingly becoming defined by a ‘lowest-cost’ approach, it’s time to shatter the myth that out-sourcing is simply a cost cutting exercise. On the contrary, there is growing demand from customers for responsive, connected and seamlessly delivered services and outsourcing is helping to meet those challenges. Nevertheless, the so-called ‘race to the bottom’ that prioritises cutting costs continues to damage the market and cause businesses to overlook the real benefits of partnering with a specialist outsourced contact centre provider.
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