Benders Introduces Next generation of insulated paper cups…

Benders Paper Cups is launching its Garda Embossed Insulated Cup in a move to complete its wide range of hot cups and provide its customers with a cup that offers multiple benefits. The structure of the distinctive and elegant new cup, which includes a unique, emboss, swirl pattern, allows for a superior print finish and provides great insulation.

The striking design of the Emboss cup is complemented by the use of strong contemporary colours which contrast effectively to provide the most eye-catching and attractive cup. The sensory experience is heightened by the feel of the cup which is smooth to the touch making it easy to grip and ideal for handling on the move.

Benders’ marketing manager, Adrian Pratt is keen to highlight the full benefits of the cup’s surface: “Although the Emboss cup comes in a stylish design, it can also be branded as effectively as the smooth wall cups with no compromise to the quality or the finished print. At Benders, we print in up to six colours using water-based inks, which are kinder to the environment, and we would always encourage our customers to take advantage of the full height of the embossed outer wall as all of this surface can be used to maximise the opportunity for developing branded messages and promotions.” The Emboss cup is available in a range of 8oz, 9oz, 12oz and 16oz sizes with matching lids for all coffee service needs. There is also a complimentary 4oz size cup.

Adrian points to the further practical benefits of the cup: “ The new profile of the 12 oz, the most popular in the specialty coffee sector, has been designed to reduce storage needs. The height of each stack is much less than comparable insulated cups, minimising storage space allocation which is often at a premium in end user outlets. The design of the emboss also means that each cup separates easily in a stack, making it perfect in busy retail or quick service environments.” Benders is the UK’s single dedicated paper cup manufacturer and the number one supplier of paper cups to the UK vending market. With a full ‘Chain of Custody’ accreditation, all of its cups are manufactured in the UK using paper board from PEFC accredited sustainable managed forests.

Every cup fully meets the requirements of the European Timber Regulations and can be traced back from the company’s production facility to the certified forest where it began its journey. Each cup also complies with the stringent European Regulations for materials in contact with food. The company’s full range of cups currently includes super premium hot cups, barrier insulated cups, single wall bio-board cups, single wall vending cups and single wall ‘coffee to go’ cups.