Disposables UK Makes An Impression On Luxury Markets With New Launch

Disposables UK, which manufactures and distributes paper disposables and associated cleaning and hygiene products, has launched a new range of toilet tissues and hand towels, aimed at the luxury washroom market.

The Bay West® Impressions range offers that touch of class for discerning washroom users. The products provide higher levels of softness, absorption and an all-round luxury feel. The range includes a two-ply and a three-ply toilet tissue, as well as a two-ply hand towel roll, which are all laminated and micro-embossed using Disposables UK’s new £1.8m production line at its manufacturing site in Huddersfield.

• Bay West® Impressions 525 toilet roll is designed for the environmentally-conscious user. The tissue is produced from 100% recycled material and provides 525 sheets per roll. This product is soft, long-lasting and nature-friendly.

• Bay West® Impressions 437 toilet roll is the ultimate in tissue luxury. The laminated and micro-embossed tissue boasts an exclusive design and is made from 100% pure pulp, with 437 sheets per roll. The three-ply product is ideal for the discerning user who requires the highest quality in the washroom.

• Bay West® Impressions 3428 pure pulp two-ply hand towel roll is a robust and hygienic solution for luxury washrooms.

It is both soft and absorbent, with a laminated and micro-embossed finish and comprises 428 towels per roll. It’s the ideal choice when a luxury hand towel is required.

• All of the products in the Bay West® Impressions range can be used with Disposables UK’s Bay West® dispenser solutions, which offer cost-savings and waste reduction.

This latest launch follows a period of sustained growth for Disposables UK’s Bay West® brand over the past four years. Emma Wood, Marketing Manager at Disposables UK, said: “Our philosophy is that discerning washroom users deserve the best quality products, and the quality of the products needs to be in keeping with the interior design of high-end washrooms. With this in mind, we have created the Bay West® Impressions range, which offers the discerning washroom user high-quality, stylish products that look the part, but – importantly – also deliver on waste reduction and cost-savings.”

Paul Halliwell, Director of Sales at Disposables UK, said: “We were delighted to launch the new range at ISSA Interclean this year. The show was a huge success for us and the Impressions range was very well received by existing customers who visited the stand, as well as potential new distributors. We are confident of a positive return on our investment as a result of last month’s show.”