Disposables UK Makes An Impression On Luxury Markets With New Launch

Disposables UK Makes An Impression On Luxury Markets With New Launch

Posted 10 months ago by Crystal Ball Ltd

190 total views

Disposables UK, which manufactures and distributes paper disposables and associated cleaning and hygiene products, has launched a new range of toilet tissues and hand towels, aimed at the luxury washroom market.

The Bay West® Impressions range offers that touch of class for discerning washroom users. The products provide higher levels of softness, absorption and an all-round luxury feel. The range includes a two-ply and a three-ply toilet tissue, as well as a two-ply hand towel roll, which are all laminated and micro-embossed using Disposables UK’s new £1.8m production line at its manufacturing site in Huddersfield.

• Bay West® Impressions 525 toilet roll is designed for the environmentally-conscious user. The tissue is produced from 100% recycled material and provides 525 sheets per roll. This product is soft, long-lasting and nature-friendly.

• Bay West® Impressions 437 toilet roll is the ultimate in tissue luxury. The laminated and micro-embossed tissue boasts an exclusive design and is made from 100% pure pulp, with 437 sheets per roll. The three-ply product is ideal for the discerning user who requires the highest quality in the washroom.

• Bay West® Impressions 3428 pure pulp two-ply hand towel roll is a robust and hygienic solution for luxury washrooms.

It is both soft and absorbent, with a laminated and micro-embossed finish and comprises 428 towels per roll. It’s the ideal choice when a luxury hand towel is required.

• All of the products in the Bay West® Impressions range can be used with Disposables UK’s Bay West® dispenser solutions, which offer cost-savings and waste reduction.

This latest launch follows a period of sustained growth for Disposables UK’s Bay West® brand over the past four years. Emma Wood, Marketing Manager at Disposables UK, said: “Our philosophy is that discerning washroom users deserve the best quality products, and the quality of the products needs to be in keeping with the interior design of high-end washrooms. With this in mind, we have created the Bay West® Impressions range, which offers the discerning washroom user high-quality, stylish products that look the part, but – importantly – also deliver on waste reduction and cost-savings.”

Paul Halliwell, Director of Sales at Disposables UK, said: “We were delighted to launch the new range at ISSA Interclean this year. The show was a huge success for us and the Impressions range was very well received by existing customers who visited the stand, as well as potential new distributors. We are confident of a positive return on our investment as a result of last month’s show.”

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