Head To The Toilet To Increase Business

Over 8million disabled people have walked away and taken their business elsewhere because a service provider was inaccessible, latest research shows*.

Yet simply changing toilet provision could help improve accessibility- and get that lost business, especially over Christmas/New Year.

So claims Clos-o-Mat, the UK’s leading disabled toileting solutions provider. “There are 10m registered disabled people in the UK, with a spending power of over £80billion! In addition, one in 10 people suffers from continence, though may not be disabled,” elaborates Robin Tuffley, Clos-o-Mat marketing manager. “We go to the toilet 8 times a day on average, so will often need to use facilities when away from home, yet research shows people make a conscious decision NOT to visit somewhere if they believe there are not suitable toilets.

“Simply by switching a conventional WC to an automatic shower (wash and dry) toilet would make many toilets- conventional and accessible- suitable for use by even more people, increasing footfall and inevitably on-site spending. And it gives a different marketing angle!”

The Trafford Centre, IKEA, Cadbury World and MOTO are just some operations that have realised the potential. Andy Bates, customer services manager at the Trafford Centre, commented, “We pride ourselves on listening to our customers. It was a lot of research, and listening to those customers, that focussed us on investing in a Clos-o-Mat automatic shower toilet and additional changing facilities in the toilets available at The Orient, and user testimony is reinforcing we made the right choice.”

An automatic shower toilet, such as a Clos-o-Mat Palma Vita or height adjustable Lima Lift, looks like- and can be used as- a conventional WC with the added features of in-built douching and drying.

It therefore ensures a more hygienic clean after toileting, especially if continence is an issue, and means anyone who would need the help of a carer to toilet can ‘go’ with little, or no, assistance, improving their dignity, independence and privacy. The washing facility also delivers compliance with Islamic Qadaahul Haajah.

Clos-o-Mat has a 50+ years-long proven track record on the supply and installation of fully accessible toilets, hygiene rooms, and Changing Places facilities. Its ability to deliver design advice, supply, installation, project management, commissioning and maintenance across the ambit of accessible toileting equipment means it is uniquely positioned to simplify the whole process for forward-thinking environments to which the public have access.