Kimberly-Clark Professional™ launches WypAll® ReachTM Centrefeed System

Kimberly-Clark Professional™ launches WypAll® ReachTM Centrefeed System

Posted 5 months ago by Kimberley Clark Professional

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Kimberly-Clark Professional™ has launched the WypAll® ReachTM Centrefeed System providing a versatile light-wiping solution for all types of cleaning tasks, including mopping up a spillage, cleaning windows and wiping handrails.  The system has been designed to be portable and convenient, and to reduce consumption and waste by over 20% compared to traditional blue rolls improving both operational and cost efficiencies for FMs1. 

The WypAll® ReachTM Centrefeed System dispenser is particularly useful in front of house areas including tea & coffee areas, shared kitchens and canteens where the sleek, grey dispenser looks professional and discreet and portrays a positive image to employees and visitors.  The system can replace a traditional blue roll on a cleaning trolley and be used for daily cleaning tasks including wiping desks and surfaces. It provides a fully protected roll with a controlled, single-sheet dispensing system to reduce over a fifth of consumption and waste1.

Sustainability is high on the agenda for facilities managers. Using undispensed centrefeed blue rolls can create a lot of waste, as individual users can unwind up to 2.5 metres each time. In addition, loose blue rolls frequently become damaged from spills and need to be thrown away, creating even more wastage. The reduction of consumption and paper waste from the WypAll® Reach™ Centrefeed dispenser also means lower shipping costs, less trucks on the road and reduced waste disposal costs – all helping facilities managers to meet their sustainability KPIs.

Hygiene is non-negotiable in food preparation areas such as canteens and the WypAll® ReachTM Centrefeed System has been designed to improve hygiene and reduce cross contamination. It delivers a fully enclosed, one-wipe clean, hygienic wiping system that helps prevent transmission of foodborne bacteria caused by the handling of exposed blue rolls. It provides a safer and more efficient alternative to traditional loose centrefeed blue rolls, where multiple users can handle a roll up to 70 times before it is finished. This creates major concerns in offices and large public buildings where some 80% of illnesses are transmitted on our hands2.

The dispenser is supplied with a wall bracket to both house the dispenser or transform it into a wall mounted system – allowing for the most convenient and flexible usage in front of house and back of house areas.

“Maintaining excellent presentation of premises while improving hygiene, sustainability and efficiency should be at the top of the agenda for every facilities manager,” said Kimberly-Clark Professional™ EMEA Senior Brand Manager, WypAll®, Ed Borrini. “We listened to and analysed feedback from our customers and brought them along on the journey to help to develop a system that meets their needs of improving hygiene, while also reducing waste and enhancing their image.”

“WypAll® is the UK’s No 1 brand in professional wiping paper, and all of the products in the range are designed for a specific task, giving users the confidence that the product will perform every time.

“The WypAll® ReachTM Centrefeed System is convenient, portable and always at hand. It has been designed to look good and perform brilliantly, improving hygiene, and reducing paper usage and waste – so therefore saving money, while also contributing a positive environmental sustainability gain.”

Watch a video of the WypAll® ReachTM Centrefeed System: WypAll Reach


1 Sapio Research Aug 2018

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