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Mitsubishi Motors in the UK has appointed David Rodriguez as its new Sales and Marketing Director. Mr. Rodriguez joined the business on June 1 and brings with him nearly two decades of invaluable industry experience to the role.
Having worked for 11 years in a variety of senior roles at the Ford Motor Company and Mazda Motors UK, across their Sales, Operations, and Finance functions, David joined leading fleet-management company LeasePlan UK as Dealer Engagement General Manager, and in 2016 was promoted to Head of Remarketing with the role being extended to Head of Procurement and Remarketing by 2019.
A graduate of the University of Manchester, where Mr. Rodriguez achieved a Bachelor’s degree in American Studies, and with ACMA certification from The Chartered Institute of Management Accountants, he now lives in West Malling, Kent, with his family.
On his appointment, Mr. Rodriguez commented: “It’s a great time to be joining Mitsubishi Motors in the UK. Building on our remarkable success in the plug-in hybrid market in particular, I know we have an exciting future ahead of us. I’m very much looking forward to working with the business and our dealer network to ensure we recover quickly from the turbulent period.”
Rob Lindley, Managing Director Mitsubishi Motors in the UK, noted, “Everyone here at Mitsubishi Motors is very much looking forward to welcoming David to the team. He brings a wealth of wide-ranging experience to the position, not to mention passion and energy, which is just what we need as we look to rebuild following the coronavirus restrictions and prepare the business for exciting times ahead.”
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