New Additions To Optimum Professional Range Aim To Wipe Out Competition

New Additions To Optimum Professional Range Aim To Wipe Out Competition

Posted 10 months ago by Crystal Ball Ltd

321 total views

Following the recent launch of Optisorb, Disposables UK’s new kitchen roll, the leading company continues to add to its Optimum Professional range with the introduction of two new laminated wiping products.

Aimed at the discerning market, the premium products, which are produced using state of the art machinery, all feature Optimum’s unique, embossed pattern, giving instant brand recognition.

Joining Disposables UK’s leading brand of disposable paper products are two new wiping rolls.

The first, a centre feed roll, is available in either 2-ply white (pure pulp) or 2-ply blue (recycled) with each roll measuring 200mm x 126m.

Laminated and micro-embossed, it comes boxed 6 rolls per case.

Its customer friendly attributes include higher absorbency, for faster drying; a softer feel, for greater customer comfort; and increased strength in order to combat linting and disintegration – both versions feature Optimum’s unique embossed pattern for greater brand recognition.

The second, a general wiping roll, is also available in 2-ply white (pure pulp) and 2-ply blue (recycled) versions, laminated and micro embossed and boxed 2 rolls per case. At 225mm x 350m per roll, it provides a greater wiping area and is super absorbent and strong, making it the most cost effective alternative to traditional tissue.

Commenting on the new product range, Marketing Manager, Emma Wood said: “These additions to the successful Optimum Professional range are part of our continuing commitment to provide innovative products that meet the needs of our customers. Our investment in new machinery last year means that we have been able to develop a strong portfolio of laminated, micro embossed products that combine optimum durability and absorbency with an attractive design that are more than a match for similar products on the market.”

For enquiries please contact 01484 854434 or email

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