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More great news from social enterprise CLARITY & Co. as its new BECO. foaming hand wash is now on the shelves of 513 Boots UK stores, creating hundreds of hours of work for people with disabilities. Boots will be taking the vegan, hypoallergenic and water-saving hand wash in all three fragrances – Wild Berries, Honey Blossom and Spring Meadow.
Launched in the Summer of 2018 and created in collaboration with The Cabinet as part of the Buy Social Corporate Challenge, BECO. stands for Better Considered – better for the people that use it, for the people that make it and for the environment.
The BECO. range focuses on product and purpose with the foaming hand wash saving 88 litres of water per bottle when compared to liquid soap. It saves on plastic waste too as it lasts 2.5 times as long as liquid handwash. Yet that’s just the start of BECO.’s amazing eco credentials; it is also vegan, hypoallergenic, biodegradable and its eco certified ingredients are not harmful to aquatic life. The BECO. products are free from SLS/SLES, PEGs, parabens, triclosan, synthetic colour, DEA, petrochemicals, silicones and EDTA. What’s more, we use only natural ECOCERT and EU Ecolabel approved ingredients.
As an organisation, CLARITY & Co. is dedicated to sustainability and has been awarded the Planet Mark certification for its commitment to reducing its carbon footprint 5% annually.
Kurtis Richards, Assistant Buying Manager – Personal Care, Boots UK comments:
“We have been looking for a great eco brand that mirrors our values and creates real societal benefits – and BECO. exactly fits that brief. We are delighted to have formed this new partnership that will mean our customers nationwide will be able to directly help create employment for some of our most vulnerable people whilst enjoying what is a truly eco-friendly and refreshingly original product range.”
Daniela Matos, Retail & Export Manager at CLARITY & Co., explains:
“We are delighted to be partnering with Boots and going into so many of its stores nationwide – one of the most iconic and most trusted names on the great British high-street. With Boots on board we will be able to bring more people with disabilities into the workforce and help them to live fuller and more independent lives. It is great that Boots has recognised both the amazing eco credentials of BECO. as well as our mission to counter disability unemployment rates in the UK.”
CLARITY & Co. is one of the UK’s foremost Social Enterprises, founded in 1854. Its purpose is to enhance the lives of people with disabilities or long-term health conditions, along with their friends and families, through meaningful permanent or transitional employment, because we see the greatness in everyone.
The social enterprise’s latest consumer-facing brand is also available in over 600 Waitrose and Sainsbury’s stores nationwide – with the ever-popular Co-op on board too. To date (since start July 2018) customer sales of BECO. have created an amazing 1000 days of employment for people with a wide range of disabilities at the social enterprise’s manufacturing site in East London.
Additionally, the business sector is recognising that Corporate Social Responsibility shouldn’t be a mere tick-box exercise – it can be a meaningful opportunity to engage with employees and customers, demonstrating they are dedicated to finding simple ways to give something back to society through their everyday business practices and procurement choices. To this end, global corporates including BNP Paribas, LV= and Zurich now have BECO. in many of their UK site washrooms, as do both the Dominion and Aldwych London theatres. Other diverse organisations from Camden Market to The Cabinet Office, use BECO. – proving that the range’s social purpose and eco credentials are hitting the mark. Sales of BECO. to businesses have created a further 250 days of employment for people who otherwise would have struggled to find meaningful employment.
If every UK household used BECO. we could create 45,000 additional jobs for people with disabilities – something beyond the mission and reach of the traditional big hitters, and Boots has given this goal a boost, helping us reach hundreds of thousands of people in the UK who will love our brand! We are listening to consumers and disrupting the market – creating real social value,” says Camilla Marcus-Dew, Head of Sustainable Growth. “CLARITY & Co. is tapping into the best of the industry across brand, design and marketing who share our ethos and are willing to resource to help us achieve these goals. 2019 is a huge year for us, as we expand the range into more plastic free and eco products – watch this space but even better, #jointhemovement.”
If you’d like to join the movement and help to create hours of employment for people with disabilities, you can buy BECO. in Boots, Waitrose, Sainsburys and the Co-op and retail enquiries to email@example.com. Or if you know a business, large or small, that is missing a socially enterprising brand in their washrooms, please contact firstname.lastname@example.org.
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